CHC Consulting conducts a thorough market assessment, giving careful consideration to trends and perceptions, then mines the data for information that has a significant impact on the hospital’s current and projected performance.
- Carefully analyzing patient data and demographics vis-à-vis market trends and competitor strategies enables us to create accurate growth projections. Gaining a thorough understanding of market trends and analyzing each hospital’s market share in its targeted service area enables us to plan a growth strategy that will help the hospital keep pace with market demands.
- Evaluating the community’s perception of each hospital and its service delivery yields insight that is helpful for mapping out a future strategy. Conducting intensive one-on-one interviews with community leaders, physicians and hospital leadership, as well as conducting relevant consumer surveys, enables us to clearly determine the perception of the hospital’s services within its market.